The billion dollar video game from Yuga Labs

How did the founders of BAYC manage to get thousands of people to pay +$4000 to play their new game? 🎮

In 2021, Greg Solano and Wylie Aronow launched the BAYC & MAYC collection and went on to found Yuga Labs, a web3 exploration lab focused on storytelling and community.

Last week, Yuga Labs launched “Dookey Dash,” a 3-week interactive game that gives players access to their upcoming NFT collection. To participate, players must have the NFT “Sewer Pass”, available to BAYC & MAYC holders.

On the secondary market, the sewer pass sells for $4,000 to $10,000.

This makes Dookey Dash one of the most expensive video games to play in the history of gaming.

3 elements of answer to understand this trend ⤵️

1️⃣ — Yuga Labs has created an empire that enriches its community with cryptocurrency:

a/ BAYC owners got free access to NFT drops which immediately became valuable, like the Sewer Pass which is reselling for $4000.

b/ BAYC, MAYC & BAKC owners received thousands of free Ape Coin, the cryptocurrency of their ecosystem (1 $APE = 6$ today). They also benefit from a new Ape Coin reward platform since December. By connecting their NFTs to this platform, they earn $APE every day.

Players purchase a Sewer Pass on the secondary market to participate in the next Yuga Labs NFT chapter and receive all the associated benefits.

2️⃣ — Yuga Labs has created a dashboard, at the end of the 3 weeks the 1st in the dashboard will win a unique NFT key:

The communication around the game has been reinforced by a story-telling where the NFT key plays a central role. Becoming the number 1 dashboard means winning one of the most coveted NFTs of Yuga Labs and the NFT ecosystem.

3️⃣ — Dookey Dash is a prelude to the ambitious “Otherside” project:

To be a Dookey Dash player is to have potential access to the most anticipated web3 video game of the year — Otherside.

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